Driving Sponsorship Sales Growth for Nonprofits and Event Organizations

Our Mission

WW Group's mission is to assist nonprofits, trade associations, events organizations, meeting planners and trade councils unlock their full sponsorship sales potential. We provide expert sponsorship strategy, hands-on sales training, and outsourced sponsorship sales leadership—delivering measurable results for organizations that lack dedicated sponsorship sales teams or need to boost their existing sponsorship revenue.

 

Who We Are

Founder Walter Willett has spent a lifetime in the events industry. With a foundation in hotel corporate and event sales and and progressive career in association management, event consulting, Walter launched WW Group over twenty years ago and he brings a wealth of hands-on, practical solutions and unique perspective to every client engagement.

 

Our Value Proposition

• Expert Sponsorship Sales Strategy: We develop tailored sponsorship strategies that identify new opportunities, maximize existing assets, and align with your organization’s mission and goals.

• Outsourced Sponsorship Sales Leadership: Acting as your Chief Sponsorship Officer, we provide the sales leadership, execution, and accountability needed to drive sponsorship growth—without the cost or commitment of a full-time hire.

• Sponsorship Sales Training and Coaching: We empower your staff with the skills, confidence, and best practices to build, pitch, and close sponsorship deals, ensuring sustainable results.

• Flexible, Results-Driven Programs: Our one, two, and three-month sponsorship growth programs are designed to fit your organization’s needs and budget, with clear deliverables and measurable outcomes.

• Sponsorship Prospect Leads and Outreach: We help you build targeted prospect lists, craft compelling outreach messaging, and manage the entire sponsorship sales cycle from start to finish.

 

Why Choose WW Group?

We understand that sponsorship sales is not just about contacts—it’s about building real, lasting relationships and delivering value to both your organization and your sponsors. Our approach is rooted in process, strategy, and ongoing support, ensuring that your team is equipped to sustain sponsorship success long after our engagement ends. Whether you’re looking to improve your sponsorship sales results, train your staff, or outsource your sponsorship sales function, WW Group is your trusted partner for sponsorship growth.

 

Let’s Achieve Sponsorship Success Together

Ready to transform your sponsorship sales? Let's begin by scheduling a FREE ASSESSMENT call, and we will deliver to you, FREE, a complimentary Sponsorship Health Check report.