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Sponsorship Sales | Trade Show/Exhibition | Event Revenue Specialist

Sponsorship sales consulting, coaching workshops and training services. 

About Walter Willett

For nearly three decades I have been involved in the strategy, marketing and fund raising activities involving business conferences, trade shows and exhibitions, virtual events, festival and consumer shows. My experience spans selling global trade shows across diverse sectors such as warehousing, defense, clean tech, renewable energy, and medicine; non profit trade association annual conferences, exhibits and symposiums; regional and city wide consumer shows and music festivals. 

Sponsorship marketing is a tactical initiative involving a brand placement, lead generation and activations tied to unique audiences, assets and properties that major events curate. Being successful in sponsorship sales requires you to perfect how you present your audience and value proposition to potential sponsors and/or trade show exhibitors. This complex selling environment involves valuing your properties and assets, developing messaging and sales materials that are 'on-point' and reflective of the unique audience and value proposition your organization curates for potential sponsorship partners, managing communications across a series of diverse distribution channels (email marketing, web, social media, text, partnerships).

My client engagements run the spectrum of needs, from analysis and recommendations, staff coaching and training, to campaign management and full brokerage services leading your entire sales campaign. 

Please enjoy my website which contains more details on my services and offerings. If you have questions, would like to discuss your challenge or opportunity, or would like to receive a customized proposal and needs assessment, simply reach out to schedule an introductory call. I look forward to hearing from you.



Expertise. Intuition. Ingenuity.

Sponsorship Sales

Services include strategic assessment and evaluation, prospectus development, prospecting for potential sponsors, database and sales management.

Trade Show/Exhibition

Services include strategic planning and floor plan management, pricing and package evaluation, sales materials and messaging, database and campaign management.

Tourism Marketing

Services include communications and business development, marketing plan assessment and evaluation, grant fund raising development and market analysis.

Event Strategic Consulting

Services include business plan evaluation and development, market analysis and research, value proposition, logistical planning and consultative review.

Thank you Partners and Affiliates

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