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Sponsorship Sales | Trade Show/Exhibition | Event Revenue Specialist

Sponsorship sales consulting, coaching workshops and training services. 

About Walter Willett

Welcome to my website. I have spent my professional career working in a sales and fundraising capacity across a diversity of interests including museum management, trade associations, hospitality, conference and events. 

The common thread of fundraising and revenue generation across the many projects and opportunities is a passion of mine. I enjoy sales and the fund raising process and have raised millions of dollars in sponsorship, trade show exhibition, and advertising revenues on behalf of the clients I have had the honor of collaborating with.


I am based in Ottawa, Canada where I live with my wife, two children, two dogs, and two cats. When I am not closing deals and searching for new prospects, I enjoy playing music, traveling, and writing, and am currently working on my first published book, a travel and history book about the Gaspe region of Eastern Quebec, where I was born and raised. 

It would be a pleasure to discuss your business and sales objectives and explore how I might assist in reaching your goals. Let’s plan for a call to discuss your project and how we may work together.


Expertise. Intuition. Ingenuity.

Sponsorship Sales

Services include strategic assessment and evaluation, prospectus development, prospecting for potential sponsors, database and sales management.

Trade Show/Exhibition

Services include strategic planning and floor plan management, pricing and package evaluation, sales materials and messaging, database and campaign management.

Tourism Marketing

Services include communications and business development, marketing plan assessment and evaluation, grant fund raising development and market analysis.

Event Strategic Consulting

Services include business plan evaluation and development, market analysis and research, value proposition, logistical planning and consultative review.

Thank you Partners and Affiliates

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