Sponsorship Broker Services
Maximize Your Event and Exhibition Revenue

Tailored To Your Situational Needs

• Strategic Sponsorship Planning: Comprehensive assessment and evaluation of your event or exhibition’s sponsorship potential.

• Custom Prospectus Development: Creation of tailored sponsorship packages that highlight value for both your organization and potential sponsors.

• Targeted Prospecting & Database Management: Identification and cultivation of ideal sponsor prospects, including leading corporations and brands.

• Lead Generation & Campaign Management: Implementation of multi-channel outreach strategies to maximize lead flow and engagement.

• Persuasive Presentations & Proposals: Crafting compelling sponsorship proposals and delivering impactful presentations to decision-makers.

• Negotiation & Deal Closing: Expert negotiation tactics to secure mutually beneficial agreements and close sponsorship deals.

• Performance Reporting & Analysis: Ongoing tracking, reporting, and analysis to measure sponsor satisfaction and ROI, ensuring continuous improvement.

 

Typical Activities Involved

• Ideal Target Client Profiling

  • Identify and define the ideal sponsor profile for your event or exhibition (e.g., industry, company size, brand values).

  • Map out potential sponsors with alignment to your audience, objectives, and event themes.

  • Prioritize targets based on past sponsor behavior, market trends, and event goals.

• Prospecting and Database Building

  • Research and compile a comprehensive database of potential sponsors, including contact details and decision-makers.

  • Segment prospects by industry, sponsorship history, and engagement potential.

  • Regularly update and maintain the database for ongoing campaign effectiveness.

• Lead Generation Tactics

  • Deploy targeted outreach via email, phone, and social media to generate interest and leads45.

  • Leverage networking events, industry associations, and digital platforms for increased visibility.

  • Utilize advanced CRM and sales technologies to track and nurture leads.

• Presentations and Proposals

  • Develop customized sponsorship proposals that highlight unique value propositions and benefits.

  • Prepare and deliver persuasive presentations to key stakeholders.

  • Provide clear metrics and ROI projections to potential sponsors.

• Negotiating Tactics and Closing Deals

  • Employ relationship-based selling and consultative negotiation techniques.

  • Address sponsor concerns and tailor agreements to meet mutual objectives.

  • Finalize contracts and ensure smooth onboarding for new sponsors.

• Reporting and Analysis

  • Monitor sponsor engagement and event impact through regular reporting.

  • Analyze campaign performance to identify successes and areas for improvement.

  • Adjust strategies based on data-driven insights for future sponsorship cycles.

 

Why Choose WW Group?

With decades of experience in sponsorship sales, trade show management, and virtual event revenue generation, WW Group is your trusted partner for sponsorship brokerage services. Our hands-on approach, expert coaching and strategic planning, helps you attract and retain high-value sponsors.

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Let’s Achieve Sponsorship Success Together

Ready to transform your sponsorship sales? Let's begin by scheduling a FREE ASSESSMENT call, and we will deliver to you, FREE, a complimentary Sponsorship Health Check report.